17 LinkedIn Publishing Trends All Marketers Should Know (Infographic)

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The number of LinkedIn’s members has rapidly increased from only 37 million in 2009 to over 467 million in 2016. Total Number of monthly active users is approximately 108 million and around 40% of all members are using the platform every day.

LinkedIn is full of senior-level business professionals, decision-makers and C-suite executives who use LinkedIn for their social networking. For CEOs is LinkedIn the most popular public social network and 41% of millionaires use LinkedIn too. 44% of members earn more than $75,000/year. It makes LinkedIn a powerful social platform that gets you to access the hard to reach people.

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LinkedIn is offering the option to post blog-length content. According to BuzzSumo users published approximately 130,000 articles each month in 2016. 71% of professionals feel that LinkedIn is a credible source for professional content. Smart business professionals like reading in-depth, actionable content. Longer posts (1,000 to 3,000 words) are much more likely to be shared.

Members love reading about industry trends and analyses. Package these insights with a killer headline to get them picked by Groups, Influencers, and the Pulse network. LinkedIn is a perfect fit for B2B companies, especially when you’re trying to reach upper management.