Artificial Intelligence (AI) has grown into a billion-dollar industry and it’s helping brands to enhance every step of the customer journey. Previously It was affordable just for enterprise-level companies, but now it’s become accessible to medium and small-sized business.
Artificial Intelligence is powered by data and algorithms that enable machines to learn and evolve on their own. It operates on a level and at a speed, humans can’t compete. It allows you to discover insights, deliver predictions, make strategic recommendations, and create content better, faster and cheaper than human teams.
You might be surprised to find out that you’re already using AI in your daily life. Netflix or Spotify use predictive technology to offer recommendations based on your previous liking and reactions. Intelligent digital personal assistants like Siri, Google Now and Cortana will help you find you the information when you ask for. Airbnb uses AI to calculate how much a host should charge for a stay at their house based on the time of year, location, proximity to holidays and prices of other hosts.
How can AI help you to beat (or at least compete) with your content marketing competition?
- Automatically Generated Content
Artificial intelligence marketers can automatically generate content for simple stories such as stock updates and sports reports. AI can also help you to improve the content. A great example is AI tool is Grammarly. This tool reads your content and gives you recommendations on how to improve it.
It’s a computer program that uses artificial intelligence to mimic conversation with users. The goal of chatbot is to provide customers and prospects customized advice and resolve their issues immediately.
Machine learning can help marketers understand massive amounts of data, analyze user intent, and generate more customized customer experiences. Use the personalization on your website to show the visitors the best-fitting offers and content.