The Holiday season is here and it offers a perfect opportunity for businesses to launch some fun and exciting marketing campaigns. National Research Federation and Prosper Insights and Analytics expect more than 179 million Americans planning to partake in Halloween festivities, up from 171 million last year.
This year Americans are expected to spend $9.1 billion on Halloween, up from $8.4 billion in 2016 and 64% of celebrants don’t plan to begin shopping until October. Discount and Halloween stores will be the top places for shoppers to visit. The most popular costume for children is reported to be a superhero and top pick for adults is a witch.
Here are some Halloween marketing ideas to boost your sales and strengthen your brands’ reputation.
- Create Halloween Themed Content
During the Halloween season, search volume for “Halloween” keyword is an enormous. Get more traffic from Google with a blog post on How-to articles or share videos and guide to provide inspiration for Halloween celebrations.
- Run a Social Media Costume Contest
Engage with your customers on social media by asking them to submit their costume, pumpkin carving, food creation or Halloween decoration photos with a special hashtag. The should be chosen by the votes & likes to encourage the entrants to share the content.
- Treat Your Customers with Surprise
Surprise your customers with something nice to build their loyalty for your brand. You can give them promotional gifts, offer a special promo code for their next purchase or thank them with a gift card. It’ll encourage them to come back and buy again.