According to research materials, each day it’s generated 1.5 billion pieces of content, more than 140 million tweets, and 2 million videos, so your content can get lost very easy in an overload of data and information.
If you’re a business owner or a digital marketer you need to grab your targeted audience attention, and you can do so with infographics. Infographics are 30x more likely read than text articles.
What are the main reasons why your company should consider creating an infographic?
- Make the Information More Appealing
90% of information transmitted to the brain is visual and we can get the sense of a visual scene in less than 1/10 of a second. It makes infographics great for a quick scanning of your content, unlike traditional methods of reading an entire paragraph.
- Increase Your Brand Awareness
Infographics include relevant information about the creators, i.e. the logo, website address, email or even contact information. Since they get shared, you’re increasing the brand awareness in an extremely natural way.
- Make Your Content More Understandable
Studies have shown that people following directions with text and illustrations do 323x better than people following directions without illustrations. Infographics allow to convey relevant information through easily understandable bits of visual information.
- Increase Social Media Engagement
Infographics receive 3x more are shared and liked on social media than other types of content. It makes them a very effective way to generate more subscribers and followers on your social media pages.
- Improve Your Website’s Ranking
As Infographics with your contact information get shared, It’ll generate important backlinks to you. It can really boost your search rankings. Don’t forget to use highly targeted keywords in the infographic’s title, description, and meta information. It gives your infographic higher chances of appearing in search results.