Live video is becoming the future of online video marketing. In general, the videos generate tons of traffic, views, and engagement. 80% of users prefer to watch live video from a brand than read their blog and 67% live video viewers are more like to make a purchase of your products or services.
Viewers are watching a billion hours of its clips per day on platforms like Facebook and YouTube. They aren’t the only social media platform vowing for live video. Apps like Meerkat, Periscope, Instagram or Twitter are also popular for reliable live video streaming.
Try the following key live video streaming tactics to help you connect with your audience and increase engagement.
- Conduct Live Interviews
Do short live interviews with clients, colleagues or employees. It will help you to show the human side of your brand.
- Host An Interactive Q&A
Let your audience ask you about their concerns or areas of interest. Choose a specific topic for your audience to ask questions about to avoid questions about irrelevant topics.
- Share Live Events
Use live streaming to broadcast your attendance at the event and let your viewers be a part of it. It makes them feel more connected to your company.
- Give A Look Behind The Scenes
Show users something they normally would not have access to. You can connect them with people behind the product and show them a hard work that goes into creating your product or service.
- Broadcast Tutorial
Give your viewers a tutorial on how to do something is a great way to help them get more out of your product or service.