3 Uncommon Marketing Strategies for Your Startup Explosive Growth (Infographic)

Everyone is looking to build a huge audience without spending too much money. You need to think out of the box to make a huge splash with your marketing and get the bigger results.

Here are 3 uncommon marketing strategies you can use to explosively grow your business.

Uncommon Marketing Strategies Infographic

Here are some Halloween marketing ideas to boost your sales and strengthen your brands’ reputation.

    1. Referral Marketing
      Get your customers excited to share your brand with their friends and family by offering rewards for referrals. 92% of people trust personal recommendations more than all other forms of marketing.
    2. Brand Partnerships
      Connect with another company to reach new customers and increase the visibility. When you approach a potential partner, you should know why they would want to cooperate with you.
    3. Flash Mobs
      A flashmob is when a group of people in a crowd unexpectedly start doing a choreographed song and dance and it can be a highly effective marketing tool to create brand awareness.

6 Last-Minute Tips To Maximize eCommerce Sales During Christmas (Infographic)

Even with Christmas around the corner, online retailers can still make a few tweaks that will maximise sales and improve the customer experience. Make sure you keep eyes to follow all of these tactics that can help you get the attention of last-minute shoppers.

ecommerce sales

  1. Offer Free Shipping
    Free delivery removes a major barrier to impulse purchases. Encourage shoppers to spend more by requiring a minimum purchase for free shipping. The survey revealed that 58% customers will increase the order value to qualify for a free shipping threshold.
  2. Guaranteed Delivery Day
    People want to be sure that delivery will be in time for Christmas. Include clear information about last delivery dates before Christmas..
  3. Offer Extended Returns
    Extend returns periods beyond the usual time limit to satisfy customer expectations and allow recipient return an unwanted gift after Christmas.
  4. Make Return Policies Visible
    63% of customers read the return policy before making a purchase. Offer them a hassle-free policy, easy return policy and make easy to find.
  5. Offer Gift Wrapping
    It can be a deal breaker for people who are useless at wrapping. Highlight wrapping options clearly to encourage purchases.
  6. Holiday Deals
    Encourage shoppers to spend more money on a last-minute bargain and use time-limited specials and discounts.

15 Must-Have Instagram Marketing Tools For Rapid Boost (Infographic)

Instagram is one the fastest growing social media networks with 800 million monthly active users in September 2017. Due to the app visual nature, brands can see huge amounts of engagement on Instagram and it’s also valuable social media marketing tool. Presence on Instagram will allow you to connect with your audience, grow brand awareness and drive traffic to your content.

Growing your brand on Instagram consumes a lot of time, especially if we had to do everything manually. Luckily dozens of new apps and tools pop up every day to save us some time and provide context for our marketing strategy.

Here are 15 Instagram marketing tools worth checking out.

Instagram Marketing tools

Top 3 Trends that will Impact Entrepreneurship in 2018 (Infographic)

Entrepreneurship is a dynamic, always evolving and changing life path. If you want to stay ahead of your competitors, you must constantly keep up with trends to grow your business even more and take advantage of a trend before it caught on everywhere.

Here are top 3 trends in entrepreneurship to look out for in 2018.

trends 2018

Here are some Halloween marketing ideas to boost your sales and strengthen your brands’ reputation.

    1. Remote working
      Workers of today are demanding more flexibility. More people are choosing to telecommute or work completely online. The 9-to-5, 40-hour work week, with your entire team located near you, is gone. 68% of millennials job seekers said a remote work option would increase their interest in specific employers.
      80% of remote workers reported higher morale and 82% reported lower stress levels.The huge benefit is that you can hire skilled workers from all around the world and online working can also help reduce business costs.
    2. Internet of Things
      Research firm Gartner says that 8.4 billion IoT devices are expected to be connected in 2017. Everyday objects are now creating data and connecting to the internet. Watches and smartphones now monitor our sleep and keep track of our activities, cars make autonomous journeys and smart thermostat monitor the temperature of our rooms.
      The more connected devices users have, the more information you can get on those users. Start taking advantage of this by using these data-based insights to come up with more effective personalized advertising.
    3. Chatbots
      It is a software designed to imitate a conversation with a real person. Bots can answer a customer’s question quickly in a way that feels personal. It also allows you to have live chat available 24/7.
      55% of consumers are interested in interacting with a business using messaging apps to solve a problem. When used correctly chatbot can make a huge difference to the buyer’s journey and save on hiring customer support staff.

5 Ways How To Use Live Video For Business (Infographic)

Live video is becoming the future of online video marketing. In general, the videos generate tons of traffic, views, and engagement. 80% of users prefer to watch live video from a brand than read their blog and 67% live video viewers are more like to make a purchase of your products or services.

Viewers are watching a billion hours of its clips per day on platforms like Facebook and YouTube. They aren’t the only social media platform vowing for live video. Apps like Meerkat, Periscope, Instagram or Twitter are also popular for reliable live video streaming.

live video business

Try the following key live video streaming tactics to help you connect with your audience and increase engagement.

  1. Conduct Live Interviews
    Do short live interviews with clients, colleagues or employees. It will help you to show the human side of your brand.
  2. Host An Interactive Q&A
    Let your audience ask you about their concerns or areas of interest. Choose a specific topic for your audience to ask questions about to avoid questions about irrelevant topics.
  3. Share Live Events
    Use live streaming to broadcast your attendance at the event and let your viewers be a part of it. It makes them feel more connected to your company.
  4. Give A Look Behind The Scenes
    Show users something they normally would not have access to. You can connect them with people behind the product and show them a hard work that goes into creating your product or service.
  5. Broadcast Tutorial
    Give your viewers a tutorial on how to do something is a great way to help them get more out of your product or service.

3 Proven Halloween Marketing Ideas to Hack Your Sales Growth (Infographic)

The Holiday season is here and it offers a perfect opportunity for businesses to launch some fun and exciting marketing campaigns. National Research Federation and Prosper Insights and Analytics expect more than 179 million Americans planning to partake in Halloween festivities, up from 171 million last year.

This year Americans are expected to spend $9.1 billion on Halloween, up from $8.4 billion in 2016 and 64% of celebrants don’t plan to begin shopping until October. Discount and Halloween stores will be the top places for shoppers to visit. The most popular costume for children is reported to be a superhero and top pick for adults is a witch.

Halloween marketing ideas

Here are some Halloween marketing ideas to boost your sales and strengthen your brands’ reputation.

  1. Create Halloween Themed Content
    During the Halloween season, search volume for “Halloween” keyword is an enormous. Get more traffic from Google with a blog post on How-to articles or share videos and guide to provide inspiration for Halloween celebrations.
  2. Run a Social Media Costume Contest
    Engage with your customers on social media by asking them to submit their costume, pumpkin carving, food creation or Halloween decoration photos with a special hashtag. The should be chosen by the votes & likes to encourage the entrants to share the content.
  3. Treat Your Customers with Surprise
    Surprise your customers with something nice to build their loyalty for your brand. You can give them promotional gifts, offer a special promo code for their next purchase or thank them with a gift card. It’ll encourage them to come back and buy again.

5 Killers Way How to Make Your Blog More Attractive (Infographic)

Creating valuable content is one of the most important tasks of any marketer and blogging should be a top priority for B2B marketers. 67% more leads get marketers that use blogs than those who don’t. 81% of U.S. online consumers trust information and advice from blogs and 60% of users feel more positive about a company after reading the company blog.

With the current overfilled blog marketing space, it can be very difficult to stand out from the crowd and build an online audience that is engaged with your brand. How to create the blog more attractive and get more traffic?

Start with these easy tips to improve your company blog.

  1. Write About Proven Topics
    Find the popular topics that are proven to drive results and write even better posts. Then you can share it with the same people who promoted it. How to find a popular content? Search on Google for your keyword + “best 2017″ or “top 100”. Buzzsumo, Quora and Reddit are another great ways how to find trending topics.
  2. Create Catchier Headline
    Potential readers won’t click to read your post if your headlines aren’t compelling and it doesn’t matter how good your content is. Use target a keyword with high search volume to gets more traffic. People are inherently attracted to numbers, so don’t forget to include numbers in your headline.
  3. Use Scannable Formatting
    The readers of your blog will not read the entire post from beginning to end, they will skim it to get the gist of it. Make your content scannable by writing short paragraphs, adding subheadings or using bullet points. You can also use images to break up content.
  4. Ask Experts to Guest Post
    You can improve the quality of your blog by offering guest posts to others, ideally experts in your industry. It will boost your credibility and drive new traffic to your site.
  5. Post an Infographic
    Instead of posts, you can create infographics, which combine valuable data with visuals in a way that’s easy to understand. One of the popular types of infographics that get more shares are Educational, Timelines, Do’s & Don’ts, Comparison or Process.

3 Crazy Effective Growth Hacks to Get Customers For Free (Infographic)

Growing a business is no easy feat. Successful business owners must constantly adopt new strategies to grow their business. Companies are looking for ever more brilliant ways of bringing new users onboard with their products or services.

Growth hack is a strategy designed to increase revenues and get new customers. These hacks may be simple or complex. Their main target is to capture the attention of the target audience in innovative ways to exponentially grow. Growth hackers combine technical skills and creativity to develop and execute marketing practices with a primary focus on growth.

growth hack

Some of the best growth hacks are often completely free. Start with these great growth hacking techniques to get customers without having to pay for them.

  1. Social Proof
    When you include social proof on our site, you’ll encourage visitors to become a customer. People need to help with the decision and reassure that other people are taking the same action.Social proof can be a testimonial from an industry expert, recommendations from the current customers or logos of companies that are already using the tool.
  2. Personalize the Customer Experience
    You can’t treat your customers the same way. Someone who just signs up for the free trials has different needs than someone who uses your product regularly.You’ll need to fulfill the first time users needs to turn them into the loyal customers. Give new users a step-by-step process to get started and help them navigate all critical features.
  3. Boost Your Homepage Performance
    When visitors are on your site they’re looking for an excuse to walk out the door. You need to give them a reason to stay. Simplify your website by cutting the content to the essential and focus your page on one clear value proposition with one call to action.

3 Powerful Ways How to Use Artificial Intelligence in Your Content Marketing (Infographic)

Artificial Intelligence (AI) has grown into a billion-dollar industry and it’s helping brands to enhance every step of the customer journey. Previously It was affordable just for enterprise-level companies, but now it’s become accessible to medium and small-sized business.

Artificial Intelligence is powered by data and algorithms that enable machines to learn and evolve on their own. It operates on a level and at a speed, humans can’t compete. It allows you to discover insights, deliver predictions, make strategic recommendations, and create content better, faster and cheaper than human teams.

AI content marketing

You might be surprised to find out that you’re already using AI in your daily life. Netflix or Spotify use predictive technology to offer recommendations based on your previous liking and reactions. Intelligent digital personal assistants like Siri, Google Now and Cortana will help you find you the information when you ask for. Airbnb uses AI to calculate how much a host should charge for a stay at their house based on the time of year, location, proximity to holidays and prices of other hosts.

How can AI help you to beat (or at least compete) with your content marketing competition?

  1. Automatically Generated Content
    Artificial intelligence marketers can automatically generate content for simple stories such as stock updates and sports reports. AI can also help you to improve the content. A great example is AI tool is Grammarly. This tool reads your content and gives you recommendations on how to improve it.
  2. Chatbots
    It’s a computer program that uses artificial intelligence to mimic conversation with users. The goal of chatbot is to provide customers and prospects customized advice and resolve their issues immediately.
  3. Personalization
    Machine learning can help marketers understand massive amounts of data, analyze user intent, and generate more customized customer experiences. Use the personalization on your website to show the visitors the best-fitting offers and content.

17 LinkedIn Publishing Trends All Marketers Should Know (Infographic)

The number of LinkedIn’s members has rapidly increased from only 37 million in 2009 to over 467 million in 2016. Total Number of monthly active users is approximately 108 million and around 40% of all members are using the platform every day.

LinkedIn is full of senior-level business professionals, decision-makers and C-suite executives who use LinkedIn for their social networking. For CEOs is LinkedIn the most popular public social network and 41% of millionaires use LinkedIn too. 44% of members earn more than $75,000/year. It makes LinkedIn a powerful social platform that gets you to access the hard to reach people.

marketing linkedin trends

LinkedIn is offering the option to post blog-length content. According to BuzzSumo users published approximately 130,000 articles each month in 2016. 71% of professionals feel that LinkedIn is a credible source for professional content. Smart business professionals like reading in-depth, actionable content. Longer posts (1,000 to 3,000 words) are much more likely to be shared.

Members love reading about industry trends and analyses. Package these insights with a killer headline to get them picked by Groups, Influencers, and the Pulse network. LinkedIn is a perfect fit for B2B companies, especially when you’re trying to reach upper management.