5 Types of Visual Content You Need for Your Marketing Campaigns (Infographic)

Every day you can see lots of new content produced by users and brands. Whatever content you create, it will have a lot of competition. You need significantly improve the chances of your content standing out and catch the eye of your audience. The best pick is visual content.

Scientific research shows that we process visual content within 1/10 of a second. 65% of people are visual learners and 90% of information that comes to the brain is visual. Studies have shown that posts with visual content are much more popular and receive more shares or likes. Visuals engage users much more than just text content and they will also communicate a powerful brand message.

visual content marketing campaign

What types of visual content should you use in your marketing campaign?

  1. Images
    A large body of a text might cause readers to simply abandon your content. Split your text with some compelling images to keep your audience attention. Studies showed 94% more views get articles with images than those without. Articles with an image once every 75-100 words receive 2x more shares than articles with fewer images.
  2. Videos
    The video is a perfect format to present solutions that products or services can offer. The web is a full of tools that can help you to create a professionally-looking video. A recent study by Moz shows that posts with videos receive nearly 300% more inbound links.
  3. Infographics
    Data visualization allow you communicate a bit overwhelming message in an attractive and readable way. 323x better people following directions with illustrations. The designer must combine the right shape, graphs, charts, colors, and fonts to make your content shareable.
  4. Increase Social Media Engagement
    Infographics receive 3x more are shared and liked on social media than other types of content. It makes them a very effective way to generate more subscribers and followers on your social media pages.
  5. Presentation
    Sharing your presentation with the world via sites like SlideShare, dramatically expand the outreach of your business. Many marketers are already uploading their content on SlideShare to reach a new audience. Create a quality presentation with a lot of insightful content and you are guaranteed a high shareability.
  6. Screenshots
    Nothing works better for a clear instruction than screenshots accompanying your posts. A how-to guide without the screenshots will never be as interesting as one which visually shows every step of the process. Screenshots can be also beneficial as a trust-building tool. You can use them to capture customers review from the forum or social media.

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5 Reasons Why Infographics are Effective in Social Media Marketing (Infographic)

According to research materials, each day it’s generated 1.5 billion pieces of content, more than 140 million tweets, and 2 million videos, so your content can get lost very easy in an overload of data and information.

If you’re a business owner or a digital marketer you need to grab your targeted audience attention, and you can do so with infographics. Infographics are 30x more likely read than text articles.

infographic effective social media

What are the main reasons why your company should consider creating an infographic?

  1. Make the Information More Appealing
    90% of information transmitted to the brain is visual and we can get the sense of a visual scene in less than 1/10 of a second. It makes infographics great for a quick scanning of your content, unlike traditional methods of reading an entire paragraph.
  2. Increase Your Brand Awareness
    Infographics include relevant information about the creators, i.e. the logo, website address, email or even contact information. Since they get shared, you’re increasing the brand awareness in an extremely natural way.
  3. Make Your Content More Understandable
    Studies have shown that people following directions with text and illustrations do 323x better than people following directions without illustrations. Infographics allow to convey relevant information through easily understandable bits of visual information.
  4. Increase Social Media Engagement
    Infographics receive 3x more are shared and liked on social media than other types of content. It makes them a very effective way to generate more subscribers and followers on your social media pages.
  5. Improve Your Website’s Ranking
    As Infographics with your contact information get shared, It’ll generate important backlinks to you. It can really boost your search rankings. Don’t forget to use highly targeted keywords in the infographic’s title, description, and meta information. It gives your infographic higher chances of appearing in search results.

Why Personalization is Key for Content Marketing (Infographic)

Most marketers agree that content marketing is an important piece of their strategy, but creating engaging content is not easy. Content creation must be personalized to stands out from your competition and win a customer’s attention.

Personalization is about targeting content that is tailored to individuals based on their needs and interests. The right content must be in front of the right people at the right time through the right channels to more effectively engage and convert your target audience into customers. With personalization, you can more effectively engage your target audience and convert them into customers for your business. 74% of marketers say personalization has a high impact on engagement and 50% marketers found it tough to leverage behavioral and attitudinal data to create emotionally engaging content.

Personalization content marketing

Content personalization is an advanced marketing strategy, but there are plenty of affordable ways to do it. Here’re 5 easy tips to get started.

  1. Landing page form
    Landing page forms can capture contact information and other important details about your targeted audience that can be used to deliver personalized content. Address the users by their name to make them read your email.
  2. Monitor behavior
    Pay close attention to how your audience interacts with your brand. 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interest. Suggest content and products based on a consumer’s past purchases, location or behavior.
  3. Engage with polls and quizzes
    Create engaging polls about your audience’s tastes and preferences. The results will help you gather more information, that you can use in your content personalization strategies.
  4. Use Geolocation
    Detect a visitor’s IP address and use it to deliver the right message at the right time. List nearby products and stores, display the right language for global visitors and show products based on their season & weather.
  5. Just Ask
    Allow your audience to create user profiles for your website and ask them about their interests and preferences so you can deliver personalized content.

4 Tips to Increase Email Engagement with Personalization (Infographic)

With the volume of email that your audience receives, traditional batch-and-blast tactics will likely get your emails, ignored, deleted or reported as spam. 205 billion emails are sent every day and 88% of smartphone users actively check email on their phones.

Only 5% of companies across all industries personalize email extensively. Personalized email messages improve click-through rates by an average of 14% and conversions by 10%.

  • email marketing personalization

How to deliver higher transaction rates?

        1. Ask the right questions
          Targeted personalized messages increase customer engagement to at least 74 percent. It all starts with your sign up form. Ask them right questions is an effective way to segment your audience. Find out their name, company, location, reasons for visiting your website or becoming a user. It gives you insightful data for sending targeted emails.
        2. Segment your subscribers
          Marketers have noted a 760% increase in revenue from segmented campaigns. Don’t treat all contacts the same! Create segmented lists in accordance with certain criteria, like location, industry, company size or spending habits. It will allow you to personalize the content you send to each segment.
        3. Utilize Personalization Token
          A personalization token is a code that tells the software to insert a piece of information from your database. Successful personalization strategy is about more than greeting your recipient by their first name. Use a contact’s company name, industry, job title or other information that can bring a personal touch to your email content.
        4. Send from real person
          The goal of personalization is create emails that feel as if they are sent specifically from one individual to another. The person who sent you an email is probably one of the main determinants of whether you open it. The sender signals whether you should care and whether you can trust the message. 64% of subscribers say they are likely to read your email because of who it’s from.

The Hottest Visual Content Marketing Trends in 2017 (Infographic)

Did you know that 3x more are infographics liked and shared on social media than any other type of content? 150x more retweets receive tweets with images than tweets without images. 4x as many consumers would prefer to watch a video about a product than to read about it.

Using visuals in your content marketing is an incredibly powerful marketing tool and it can help your target audience to remember you. 74% of social marketers already use visual assets.

visual marketing trends

What visuals should you integrate into your content marketing strategy in 2017?

  1. Video
    YouTube has become the third most visited website in the world and the second most popular search engine. The video is booming as companies look for ways to integrate the business into their stories. 50% of internet users watching business related videos on YouTube at least once. Shoppers who watch videos are 1.81x times more inclined to purchase than non-viewers.
  2. Animated GIF
    More and more brands using GIFs as an essential part of their Social Media Strategy. 5 million of GIFs are exchanged on Facebook Messenger daily and 23 million GIFs are posted to Tumbir every day.GIFs are more appealing and more effective in social media than images and cheaper and easier to make than videos.
  3. Real-Time Streaming
    Live video helps to connect an individual to your brand in real-time, which is even more powerful than well-produced recorded content. The other benefit of the video is that the production quality isn’t expected to be high, which eases the production process.  Favorable streaming channels are Facebook Live, Snapchat, Instagram Livestream, Periscope or Spectacles.
  4. Infographic
    Infographic is an efficient way of putting together images, text, and design to create a content that tends to be shared across of online platforms. The target audience can understand key point fast without reading the detailed text. 832x more are retweeted tweets containing infographics than the standard tweets.