The Hottest Visual Content Marketing Trends in 2017 (Infographic)

Did you know that 3x more are infographics liked and shared on social media than any other type of content? 150x more retweets receive tweets with images than tweets without images. 4x as many consumers would prefer to watch a video about a product than to read about it.

Using visuals in your content marketing is an incredibly powerful marketing tool and it can help your target audience to remember you. 74% of social marketers already use visual assets.

visual marketing trends

What visuals should you integrate into your content marketing strategy in 2017?

  1. Video
    YouTube has become the third most visited website in the world and the second most popular search engine. The video is booming as companies look for ways to integrate the business into their stories. 50% of internet users watching business related videos on YouTube at least once. Shoppers who watch videos are 1.81x times more inclined to purchase than non-viewers.
  2. Animated GIF
    More and more brands using GIFs as an essential part of their Social Media Strategy. 5 million of GIFs are exchanged on Facebook Messenger daily and 23 million GIFs are posted to Tumbir every day.GIFs are more appealing and more effective in social media than images and cheaper and easier to make than videos.
  3. Real-Time Streaming
    Live video helps to connect an individual to your brand in real-time, which is even more powerful than well-produced recorded content. The other benefit of the video is that the production quality isn’t expected to be high, which eases the production process. ¬†Favorable streaming channels are Facebook Live, Snapchat, Instagram Livestream, Periscope or Spectacles.
  4. Infographic
    Infographic is an efficient way of putting together images, text, and design to create a content that tends to be shared across of online platforms. The target audience can understand key point fast without reading the detailed text. 832x more are retweeted tweets containing infographics than the standard tweets.