Most marketers agree that content marketing is an important piece of their strategy, but creating engaging content is not easy. Content creation must be personalized to stands out from your competition and win a customer’s attention.
Personalization is about targeting content that is tailored to individuals based on their needs and interests. The right content must be in front of the right people at the right time through the right channels to more effectively engage and convert your target audience into customers. With personalization, you can more effectively engage your target audience and convert them into customers for your business. 74% of marketers say personalization has a high impact on engagement and 50% marketers found it tough to leverage behavioral and attitudinal data to create emotionally engaging content.
Content personalization is an advanced marketing strategy, but there are plenty of affordable ways to do it. Here’re 5 easy tips to get started.
- Landing page form
Landing page forms can capture contact information and other important details about your targeted audience that can be used to deliver personalized content. Address the users by their name to make them read your email.
- Monitor behavior
Pay close attention to how your audience interacts with your brand. 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interest. Suggest content and products based on a consumer’s past purchases, location or behavior.
- Engage with polls and quizzes
Create engaging polls about your audience’s tastes and preferences. The results will help you gather more information, that you can use in your content personalization strategies.
- Use Geolocation
Detect a visitor’s IP address and use it to deliver the right message at the right time. List nearby products and stores, display the right language for global visitors and show products based on their season & weather.
- Just Ask
Allow your audience to create user profiles for your website and ask them about their interests and preferences so you can deliver personalized content.